What is it?

The Churnbar system classifies social media posts mentioning a company or brand and passes them to the appropriate team for action, if it is required. This is done in realtime, allowing for quicker response.

This automatic, realtime classification of posts is based on human intervention -  people within the company classifying a proportion of the posts, and back checking the posts which have been automatically classified, so that the system learns as your needs and the online discussion about your business change.

Social media posts are presented to your CRM system, for action by agents in your contact centre.  Our people finder technology is used to find additional profiles and usernames associated with the person or organisation who made the post, which will ease the process of matching the poster with customer records. In some instances, posts may also be delivered to other business units, such as PR or marketing, where relevant.

Churnbar is a cloud-hosted system, based on proven internet technologies. Implementing it within your organisation will therefore be a relatively simple process, aided by our training and support services team.

If you would like further information about the system, please contact us.