How it works

After an initial consultation with you, we set up a search for your keywords.

Access to our manual classification system is then provided to the appropriate people in your organisation.  The system will be set up with the classifications you require.  If required, more than one classification can be run on the social media posts collected (for example, to define social  media posts that need action by product category).

As the training set is created by your staff, the automatic classifier will start to operate. Your staff will need to classify a small proportion of posts coming through on daily basis, in order to maintain the accuracy of the classifier.

Classified posts will be run through our people finder, which will add information about the poster, before being presented to your CRM system.  At this stage you will need to design and implement rules to allow contact centre agents or other employees to act on these posts.

If you would like more information on how Churnbar works, please contact us.